Purmamarca

  • Year: 2020

  • Personal project

  • Editorial design + posters + packaging

Set of graphic applications based on “Purmamarca”, a small town that is located in the northwest of Argentina. The project is based on a set of aspects that characterize the town: nature, handmade, textiles, clay, mountains, pottery, local food, the presence of the ancient inca´s worldview and the connection between the people and the surroundings. The word “Pacha” means world in Quechua, the original language of the Incas. According to their ideology, human beings and nature coexist in armony in a world made up of three planes: “Hanan Pacha”, “Kay pacha” and “Uku Pacha”.