The Rise of Visuality

Intention

The project revolves around the digital era and the transformation of our human condition. In our contemporary world, the rise of the visual and the proliferation of images establish an era of visuality.

In this context, technology and the constant flow of images to which we are subjected become key factors in the sociocultural development of individuals. Screens, along with algorithms, act as a new means of legitimizing our behaviors and ways of seeing, shaping our ways of inhabiting the world.

In a reality dominated by digital interactions, where visuality rises controversially and relationships are increasingly mediated by screens, where does the intangible essence of existence reside? Is it possible to develop subjectivity within the technological sphere in which we are immersed? Can fractures be generated within the digitalization of life, creating fertile ground for human consciousness and sensitivity to emerge?

Electronic circuits, glances, and synapses seek to evoke the development of subjectivity within the current parameters of the digital era. A psyche that does not submit to limits but plays within and beyond them, timidly seeking to branch out beyond the spheres of binary code. A portrait of the new normality of the human condition, where people’s presence in the world is less defined by physical interactions and increasingly shaped by digital spheres.